From Page 10 to Page 1 in 90 Days: An SEO Case Study

By Jay Dixit  in  SEO 150 views
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From Page 10 to Page 1 in 90 Days: An SEO Case Study

Introduction

Many teams assume reaching page one of Google takes a very long time, but with a focused plan meaningful movement can happen far faster than expected. This case study shows how a client moved from page 10, virtually invisible, to page 1 in just three months.

The challenge

  • Site buried on page 10 for several high‑value keywords, limiting discovery and conversions.
  • No structured content strategy to target intent or build topical coverage.
  • Weak technical SEO that hurt speed, mobile experience, and crawl efficiency.

The strategy

A targeted keyword research sprint identified long‑tail and high‑intent terms that could deliver qualified demand quickly while building toward tougher head terms. Content was rewritten and reorganized using SEO‑friendly structures that clarify intent, improve headings, and align internal links. Technical fixes improved site speed, mobile UX, and internal linking so search engines and visitors could navigate efficiently. A quality‑first backlink campaign earned links from trusted sources to strengthen authority and help rankings stick. Weekly monitoring enabled quick tweaks to titles, on‑page elements, and interlinking as rankings shifted.

Key actions checklist

  • Keyword research focused on long‑tail plus high‑intent opportunities.
  • Content optimization with clearer structure and refreshed copy.
  • Technical remediation across speed, mobile UX, and internal links.
  • Backlink building from reputable sites, prioritizing quality over volume.
  • Regular rank tracking and iterative on‑page adjustments.

Results in 90 days

  • Rankings improved from page 10 to page 1 for 5+ target keywords, dramatically increasing visibility.
  • Organic traffic grew by 200%, signaling stronger relevance and reach.
  • Leads tripled within the 90‑day window, translating visibility into pipeline.

Takeaways

Winning on page one is less about chasing a single tactic and more about aligning intent, technical health, and authority with consistent iteration. When these pillars move together, results compound quickly even from a starting point as low as page 10.