Overview
Design high‑performing lifecycle programs, segment audiences for relevance, automate CRM workflows, and maintain strong deliverability across HubSpot, Klaviyo, and similar platforms.
Email & Automation
Lifecycle flows
- Welcome, onboarding, nurture, re‑engagement, win‑back, and post‑purchase sequences.
- Behavioral triggers and dynamic content tailored to lifecycle stage and intent.
Segmentation
- Lifecycle stage, engagement recency, and intent‑based segments for targeted messaging.
- Zero‑party preferences + first‑party behavior to personalize content and timing.
CRM automation
- Two‑way sync with HubSpot/Klaviyo; lead scoring, pipeline/webhook automations.
- Event naming conventions and UTM standards for clean attribution and reporting.
Deliverability
- SPF, DKIM, DMARC, custom tracking domains, and warmed sender reputation.
- List hygiene, suppression by engagement, and cadence tuned to inbox placement.
Got Questions? We Have Answers.
Which platforms do you support?
HubSpot, Klaviyo, and similar ESP/CRM tools with robust two‑way data sync and advanced automation features are all supported.
How is segmentation handled?
We combine lifecycle stages with behavioral data (what they've done) and zero-party preferences (what they've told us) to drive highly personalized content and timing.
How do you improve deliverability?
We authenticate domains (SPF, DKIM, DMARC), warm up sending reputation, rigorously maintain list hygiene, and tune email cadence based on engagement to maximize inbox placement.