Paid Ads (PPC)

Paid Ads (PPC) hero image

Overview

Full‑funnel PPC across Google, Meta, and LinkedIn, engineered to lower Customer Acquisition Cost (CAC), increase Return on Ad Spend (ROAS), and grow Lifetime Value (LTV).

Funnel strategy

  • Map TOFU/MOFU/BOFU audiences, messaging, and offers to channel strengths.
  • Define conversion paths, budgets by stage, and retargeting sequences.

Creative testing

  • Rapid A/B testing of hooks, formats, and value props by audience segment.
  • Iterate winners into new variants to sustain creative freshness and CTR.

Conversion tracking

  • Server‑side and client‑side events with Google Tag Manager and platform pixels.
  • Standardized event taxonomy for consistent CAC/ROAS reporting and LTV cohorts.

Weekly optimization

  • Query‑level bid and negative keyword management; audience and placement pruning.
  • Budget reallocation to hit CAC goals while compounding ROAS and LTV.

Channels

  • Google Ads: Search, Performance Max, YouTube, and remarketing.
  • Meta Ads: Prospecting, Advantage+ Shopping/Placements, and retargeting stacks.
  • LinkedIn Ads: ICP targeting with Lead Gen Forms, website retargeting, and ABM.

Got Questions? We Have Answers.

How do you balance CAC and ROAS?

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Allocate budgets by funnel stage and shift spend weekly toward campaigns that lower CAC while protecting ROAS and long‑term LTV growth.

What tracking setup do you use?

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Platform pixels plus server‑side events via a tag manager; consistent event names enable reliable CAC/ROAS reporting and LTV cohorts.

How fast do you iterate creatives?

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Launch multiple variants weekly, promote winners, retire fatigued ads, and test new hooks informed by audience and search insights.